Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
Keep blonde, grey and highlighted hair looking clean, cool and bright without the heaviness or staining associated with traditional purple toning products. COLOR WOW Color Control Purple Toning + Styling Foam combines colour-correcting violet pigments with an ultra-lightweight styling foam to neutralise unwanted yellow tones while leaving hair soft, manageable and beautifully styled.
The no-mess, leave-in formula makes maintaining your colour incredibly easy — simply apply to damp hair and style. It refreshes your tone between salon appointments without leaving hair feeling coated, dry or weighed down.
Key Benefits
💜 Neutralises unwanted yellow and brassy tones
✨ Helps blonde, platinum, grey and highlighted hair appear cleaner, cooler and brighter
☁️ Lightweight foam with toning + styling benefits
💧 Leave-in formula — no rinsing required
🎨 Helps maintain salon-fresh colour between appointments
🤍 Won’t leave hair feeling heavy or greasy
🚫 Alcohol-free
🌟 Ideal for bleached, highlighted, silver, grey and white hair
Purple vs Blue – Which One Do I Need?
PURPLE: Best for lighter blondes, platinum, grey, silver and white hair. Purple pigments help counteract yellow and golden tones.
BLUE: Best for darker blondes and lightened brunette hair where unwanted warmth appears more orange or brassy. Blue pigments help counteract orange tones.
Easy rule:
💜 Yellow brassiness → Purple
💙 Orange brassiness → Blue
Perfect For: Blonde • Bleached • Platinum • Highlighted • Grey • Silver • White hair
200ml
Keep blonde, grey and highlighted hair looking clean, cool and bright without the heaviness or staining associated with traditional purple toning products. COLOR WOW Color Control Purple Toning + Styling Foam combines colour-correcting violet pigments with an ultra-lightweight styling foam to neutralise unwanted yellow tones while leaving hair soft, manageable and beautifully styled.
The no-mess, leave-in formula makes maintaining your colour incredibly easy — simply apply to damp hair and style. It refreshes your tone between salon appointments without leaving hair feeling coated, dry or weighed down.
Key Benefits
💜 Neutralises unwanted yellow and brassy tones
✨ Helps blonde, platinum, grey and highlighted hair appear cleaner, cooler and brighter
☁️ Lightweight foam with toning + styling benefits
💧 Leave-in formula — no rinsing required
🎨 Helps maintain salon-fresh colour between appointments
🤍 Won’t leave hair feeling heavy or greasy
🚫 Alcohol-free
🌟 Ideal for bleached, highlighted, silver, grey and white hair
Purple vs Blue – Which One Do I Need?
PURPLE: Best for lighter blondes, platinum, grey, silver and white hair. Purple pigments help counteract yellow and golden tones.
BLUE: Best for darker blondes and lightened brunette hair where unwanted warmth appears more orange or brassy. Blue pigments help counteract orange tones.
Easy rule:
💜 Yellow brassiness → Purple
💙 Orange brassiness → Blue
Perfect For: Blonde • Bleached • Platinum • Highlighted • Grey • Silver • White hair
200ml